Afri-Asia

What we offer

Connecting Opportunities Across Continents

Market entry strategy

Enter new markets with confidence

Get expert guidance for a smooth, compliant, and informed entry into Africa and Asia's business landscape.

Sourcing & procurement

Efficient sourcing - trusted suppliers

Access reliable suppliers, manage procurement, and maintain quality for your business needs in the region.

Bilingual representation

Cross-cultural collaboration

Facilitate business with Mandarin-English support for clear communication and effective partnerships.

FAQ

How we assist your global business growth

What services are available?

We offer market entry guidance, sourcing and procurement, bilingual business representation, and cross-cultural support for Asia-Africa trade.

How do you help with market entry?

We assist with understanding local context, connect you to reliable partners, and help navigate the ecosystem to support a smooth entry into the market.

Do you support product sourcing?

Yes, we help identify suitable suppliers and connect you with trusted vendors, offering local insight and context to support informed procurement decisions.

Is language a challenge?

Yes, but it doesn’t have to be. Our team is fluent in Mandarin and English, bridging communication gaps to ensure clarity and effective business collaboration.

Get in touch

Who we are

Experienced Leadership

Hsiao-Yun Chin

Director, Afri-Asia Bridge
‍Chairwoman, Global Federation of Chinese Business Women South Africa Chapter

With over 18 years of experience in global merchandising and strategic planning, Hsiao-Yun plays a key role in connecting businesses across Asia and Africa. Her cross-cultural insight and understanding of both markets allow her to facilitate meaningful partnerships, link buyers with trusted suppliers, and open access to new commercial opportunities. At Afri-Asia Bridge, she helps businesses navigate unfamiliar terrain and build strong, sustainable connections across continents.

What our clients say

Partnerships built on trust

Lutz Braumann - Bomar Ocean Trading

"Afri-Asia supported us in entering Asian markets. Their expertise and professional approach helped us connect with qualified buyers quickly and effectively."

Christoph Schmid - NowNow Fashion

"Afri-Asia Bridge has been instrumental in helping us source reliable suppliers in China. Their bilingual support and local insight ensured a smooth and professional procurement process."

Get in touch

Bridge Asia and Africa today

Email

Reach our team for quick assistance.

info@afri-asia.com

Call

Weekdays, 8am–5pm(SAST)

+27 (83) 445-0228

Visit

Arrange a meeting at our office.

Johannesburg, ZA

Meet

Book a face-to-face video consultation.

Google Meet